Welland Values

Simple Values.

This page is deliberately simple. It is designed to convey our culture and values in a brief format. The only way to experience our culture and values is to buy from us, interact with us or work for us.

Why Welland?

"Working Together Energising Lives". This means different things to our employees, customer and suppliers, but we aim to enrich peoples lives with all our interactions. 

How do we do this?

Our why is underpinned with 12 core values. These values are reflected in our business. To different people they may also mean different things, but to everyone they have a common meaning. Our 12 values are grouped under 4 separate headings. 

 Striving to be the Best




Professional Respectful Reliable Environmental Consciousness
Tenacious Engaging Truthful Efficiency
Proud Caring and Safe Responsible Growth


How many of these values do you think would be valuable in our interactions with you? 

Finally Our Mission Statement

“Striving to be the European generator brand of choice for our global customers, delighting them with high quality, reliable products produced by valued employees using sustainable manufacturing methods”.


Our mission and values are a core part of our business. If you are coming for an interview, we love to talk about them!